PR Technology Day - Nov. 5, 2010
| A Half-Day Workshop
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Sponsored by PR Newswire and Maryville University. Check
out their websites. And thank them for their support. For more on our
presenters, go here.
Sign-in and Orientation - (Reid Hall 3302) - 12:30 - 1:00 p.m.
SESSION I – 1:00 – 2:00 p.m. - “The Back End of Blogs”
Presenters: Ed Mayuga, AMM Communications / Jonathan Fahnestock, Maryville University
Get a behind-the-scenes look at the world of blogging. Learn how to set up a blog, which blog platform will suit your organization’s needs, and the pros and cons of hosting a blog on your website.
- “Leveraging Your Brand in a Digital World"
Michael Pranikoff, PR Newswire
Learn social media strategy and execution from a nationally recognized leader. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will walk you through the development of a social media strategy and the next steps that will make your strategy a reality and your brand a social media success.
- “How to Use Google Reader and Analytics”
Dr. Rebecca Dohrman, Maryville University
Google Reader and Google Analytics are two free and very useful tools that can help your bottom line. Together, these tools can keep you on top of the latest news and trends, and informed about the effectiveness of your company’s website. Learn how to utilize each to streamline your day and demonstrate your return on investment.
SESSION II – 2:10-3:10 p.m.
- “Video Production on a Shoestring Budget”
Jonathan Fahnestock, Maryville University
Everyone knows that video is a great way to get your message out,
but few have the resources to do it and do it well. Discover some
basic concepts to produce videos for your organization that make an
impact without breaking the bank.
- “What Techniques Can Be Used to Monitor Social Media and Measure its Effectiveness for Managing Brand Reputation”
Michael Pranikoff, PR Newswire
Once you have a strategy and tactics for using social media in place, there is nothing more important than measuring your success. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will show you how to find the information you need to discover if your hard work in social media is paying off.
- “Blogger Relations”
Todd Jordan, St. Louis Bloggers Guild
Bloggers are becoming increasingly important influencers for consumers all over the world. Maintaining good blogger relations can be critical to keeping your brand top of mind with consumers. Find out what tactics and strategies can help you excel at blogger relations.
SESSION III – 3:20 – 4:20 p.m.
- “Using Advanced Features of Facebook and Twitter”
Ed Mayuga, AMM Communications / Jonathan Fahnestock, Maryville University
So you have wall posts, tweeting and posting photos down, but do you
know ALL that Facebook and Twitter have to offer? This session will
cover some of these less-known features, which can really help you get
ahead of the social media curve.
- Leveraging Video in Campaigns”
Angie Lawing, Mercury Labs
Capitalize on the unique experience motion and sound offer to
demonstrate your brand, why you exist and what you do. Learn ways to
implement video as part of a marketing/communications strategy. Want
video to drive online traffic, communicate internal initiatives, build
trade show buzz, increase social media presence, or expose brand to
various audiences? You’ll walk away with plenty of ideas and examples on
using video to connect with your target audience to tell your story.
- “How to Manage Your Email Strategically”
Dr. Leilani Carver, Maryville University
Nearly all of us are bombarded with emails every day. Keeping the important ones in a place where you can act on them is a critical part of succeeding in today’s office environment. Discover new strategies to manage your email so you can find what you need faster without digging through all the clutter.
RECEPTION – 4:30 – 5:30 p.m. (Buder Commons)